Applications in basic marketing : clippings from the popular business press

• Main Authors: McCarthy, E. Jerome 1928- (Author), Perreault, William D. (Author)
• Format: Book
• Language: English
• Published: Homewood : Irwin, 1993
• Edition: 3rd ed.
• Subjects: MARKETING; Obchod; obchodní; tisk
• ISBN: 0256139423
• Physical Description: 237 s.