Applications in basic marketing : clippings from the popular business press

• Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c2004
• Edition: 14th ed.
• Subjects: EKONOMIKA; MARKETING; ročenky
• ISBN: 0072864699
• Physical Description: vii, 231 s. : il.
• Item Description: Obsahuje články z odborných časopisů; Výtisk zdarma k publikaci Basic marketing : a global managerial approach