rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Psychologie trhu
  name:
    name part: Komárková, Růžena
    name part: 1944-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Vysekalová, Jitka
    name part: 1941-
    role:
      role term: aut
  name:
    name part: Rymeš, Milan
    name part: 1942-
    role:
      role term: aut
  type of resource: text
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Grada
    date issued: 1998
    edition: Vyd. 1.
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    extent: 154 s. : il. ; 23 cm
  target audience: adult
  note: Růžena Komárková, Milan Rymeš, Jitka Vysekalová
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: psychologie prodeje
  subject:
    topic: psychologie reklamy
  subject:
    topic: spotřebitelské chování
  subject:
    topic: strategický marketing
  subject:
    topic: psychology of selling
  subject:
    topic: psychology of advertising
  subject:
    topic: consumer behavior
  subject:
    topic: strategic marketing
  classification: 658.8:005.32
  classification: 159.98:659.1
  classification: 366.1
  classification: 658.8:005.21
  classification: (035)
  identifier: 8071696323
  record info:
    record content source: ABA001
    record creation date: 981113
    record change date: 20190825233140.0
    record identifier: 14357
    language of cataloging:
      language term: cze