Psychologie reklamy

• Main Authors: Vysekalová, Jitka, 1941- (Author), Komárková, Růžena, 1944- (Author)
• Format: Book
• Language: Czech
• Published: Praha : Grada, 2001
• Edition: 1. vyd.
• Series: Expert
• Subjects: reklama a propagace; psychologie reklamy; marketingová komunikace; advertising; psychology of advertising; communication in marketing; monografie; monographs
• ISBN: 802479067X
• Physical Description: 221 s. : il. ; 24 cm