Psychologie reklamy

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Bibliographic Details
Main Authors Vysekalová, Jitka, 1941- (Author), Komárková, Růžena, 1944- (Author)
Format Book
LanguageCzech
Published Praha : Grada, 2001
Edition1. vyd.
SeriesExpert
Subjects
reklama a propagace
psychologie reklamy
marketingová komunikace
advertising
psychology of advertising
communication in marketing
monografie
monographs
ISBN802479067X
Physical Description221 s. : il. ; 24 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii
ISBN:802479067X
Physical Description:221 s. : il. ; 24 cm

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