rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt propagační kampaně pro inernetový server www.tvojekariera.cz
  name:
    name part: Chmelař, Petr
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kraus, Karel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta managementu a ekonomiky.
    name part: Ústav managementu
    role:
      role term: dgg
  type of resource: text
  genre: diplomové práce
  origin info:
    place:
      place term: xr
    place:
      place term: Zlín
    date issued: 2002
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: rukopis
    extent: 94 listů.
  note: Petr Chmelař, vedoucí práce: Karel Kraus
  subject:
    topic: internet
  subject:
    topic: kampaň reklamní
  subject:
    topic: marketingová komunikace
  subject:
    topic: nabídka
  subject:
    topic: portály
  subject:
    topic: propagace
  subject:
    topic: reklama
  subject:
    topic: zaměstnání
  classification: 004.738.5
  classification: 316.477
  classification: 331.522
  classification: 339.138
  classification: 659.131.1
  record info:
    record content source: ZLD002
    record creation date: 020730
    record change date: 20240830153328.0
    record identifier: 13356
    language of cataloging:
      language term: cze