AI marketing : how AI is transforming marketing and business growth

• Other Authors: Taherdoost, Hamed, 1983- (Editor), Madanchian, Mitra, 1981- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton FL : Chapman and Hall/CRC, 2026.
• Edition: First edition.
• Subjects: Artificial intelligence > Marketing applications.; Marketing > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781003625452; 9781040442210; 9781040442258; 9781041038047; 9781041038061
• Physical Description: 1 online zdroj (200 stran) : ilustrace.
• Item Description: "CRC Press"
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.Drawing on real-world examples and the latest research, the book examines key innovations such as AI-enhanced personalization, AI-driven content creation, campaign optimization, and the strategic use of predictive analytics. It highlights practical strategies for selecting and integrating AI tools effectively, addresses the ethical challenges surrounding AI use in marketing, and discusses future trends that will shape business success in the digital era.AI Marketing is written for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable results and long-term business growth.