Entrepreneurship in tourism

This timely and innovative book is a theoretically underpinned yet accessible introduction to entrepreneurship in tourism.The volume takes an intuitive step-by-step approach through entrepreneurship in tourism: it begins with a review of key concepts in entrepreneurship and applies these to tourism;...

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Bibliographic Details
Main Author Walmsley, Andreas (Author)
Format Electronic eBook
LanguageEnglish
Published Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2025.
EditionSecond edition.
Subjects
Tourism > Management.
Entrepreneurship.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003469872
9781040349526
9781040349540
9781032745626
9781032745640
Physical Description1 online zdroj (290 stran) : ilustrace.

Cover

Table of Contents:
  • '1. Introduction to Entrepreneurship in Tourism. 2. Building on the Concept of Entrepreneurship: Entrepreneurial Opportunities and the Tourism Entrepreneur. 3. Innovation in Tourism. 4. The Entrepreneurial Process. 5. Firm Growth - Scaling the Business. 6. Entrepreneurial Marketing and the New Venture. 7. The Context of Tourism Entrepreneurship. 8. Social and Sustainable Tourism Entrepreneurship. 9. Tourism Entrepreneurship: Pathways to Empowerment. 10. Conclusion.

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