The New Rules of Marketing and PR : How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hoboken, New Jersey :
Wiley,
[2024]
|
| Edition | Ninth edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781394282173 9781394282180 9781394282166 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Scott, David Meerman, |e author. | |
| 245 | 1 | 0 | |a The New Rules of Marketing and PR : |b How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly / |c David Meerman Scott. |
| 250 | |a Ninth edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2024] | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 1 online zdroj | ||
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| 504 | |a Obsahuje rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a public relations |7 ph115957 |2 czenas |
| 650 | 0 | 7 | |a internetová reklama |7 ph137256 |2 czenas |
| 650 | 0 | 7 | |a internetová komunikace |7 ph162911 |2 czenas |
| 650 | 0 | 7 | |a internetové sociální sítě |7 ph553933 |2 czenas |
| 650 | 0 | 7 | |a umělá inteligence |7 ph116536 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a public relations |2 eczenas |
| 650 | 0 | 9 | |a Internet advertising |2 eczenas |
| 650 | 0 | 9 | |a Internet communication |2 eczenas |
| 650 | 0 | 9 | |a Internet social networks |2 eczenas |
| 650 | 0 | 9 | |a artificial intelligence |2 eczenas |
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| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |z 1394282168 |z 9781394282166 |
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