Designing brand identity : a comprehensive guide to the world of brands and branding
Saved in:
| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hoboken, New Jersey :
Wiley,
[2024]
|
| Edition | Sixth edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781119984825 9781119984979 9781119984818 |
| Physical Description | 1 online zdroj |
Cover
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 116237 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20260908090503.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 231016t20242024nju eof 000 0 eng | ||
| 020 | |a 9781119984825 |q (adobe pdf) | ||
| 020 | |a 9781119984979 |q (epub) | ||
| 020 | |z 9781119984818 |q (cloth) | ||
| 040 | |a EBZ |b eng |e rda |c EBZ | ||
| 042 | |a pcc | ||
| 072 | 7 | |a 005 |x Management. Řízení |2 Konspekt |9 4 | |
| 080 | |a 005:658.626 |2 MRF | ||
| 080 | |a 658.626 |2 MRF | ||
| 080 | |a 005.336 |2 MRF | ||
| 080 | |a 005.336.6 |2 MRF | ||
| 080 | |a 766:655 |2 MRF | ||
| 080 | |a (0.034.2:08) |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 080 | |a (078.7) |2 MRF | ||
| 100 | 1 | |a Wheeler, Alina, |e author. | |
| 245 | 1 | 0 | |a Designing brand identity : |b a comprehensive guide to the world of brands and branding / |c Alina Wheeler, Rob Meyerson. |
| 250 | |a Sixth edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2024] | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
| 650 | 0 | 7 | |a identita organizace |7 ph180949 |2 czenas |
| 650 | 0 | 7 | |a image organizace |7 ph135339 |2 czenas |
| 650 | 0 | 7 | |a grafický design |7 ph116550 |2 czenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 650 | 0 | 9 | |a corporate identity |2 eczenas |
| 650 | 0 | 9 | |a corporate image |2 eczenas |
| 650 | 0 | 9 | |a graphic design |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 700 | 1 | |a Meyerson, Rob, |e author. | |
| 710 | 2 | |a John Wiley & Sons, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |a Wheeler, Alina. |t Designing brand identity |b Sixth edition. |d Hoboken, New Jersey : Wiley, [2024] |z 9781119984818 |w (DLC) 2023047410 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3773478&authtype=ip,shib&custid=s3936755 |
| 942 | |2 udc | ||
| 992 | |c EBOOK-TN |c EBSCO | ||
| 993 | |x NEPOSILAT |y EIZ | ||
| 999 | |c 116237 |d 116237 | ||