Marketing for tourism, hospitality & events : a global and digital approach

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Bibliographic Details
Main Authors Hudson, Simon (Author), Hudson, Louise (Author)
Format Book
LanguageEnglish
Published London ; Thousand Oaks, California ; New Delhi ; Singapore : Sage, [2024]
Edition2nd edition
Subjects
marketing cestovního ruchu
event marketing
marketing pohostinství
tourism marketing
hospitality marketing
učebnice vysokých škol
textbooks (higher)
ISBN978-1-5296-2808-1
Physical Descriptionxiv, 401 stran : barevné ilustrace, portréty ; 25 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-1-5296-2808-1
Physical Description:xiv, 401 stran : barevné ilustrace, portréty ; 25 cm

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