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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Altstiel, Tom
|7 utb2011623979
|4 aut
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| 245 |
1 |
0 |
|a Advertising creative :
|b strategy, copy, and design /
|c Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins
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| 250 |
|
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|a Sixth edition
|
| 264 |
|
1 |
|a Los Angeles ;
|a London ;
|a New Delhi ;
|a Singapore ;
|a Washington DC ;
|a Melbourne :
|b Sage :
|c [2023]
|
| 264 |
|
4 |
|c ©2023
|
| 300 |
|
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|a xxvi, 358 stran :
|b barevné ilustrace, portréty ;
|c 28 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
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|
| 650 |
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|a reklamní strategie
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|2 czenas
|
| 650 |
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9 |
|a advertising
|2 eczenas
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| 650 |
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9 |
|a advertising strategy
|2 eczenas
|
| 655 |
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7 |
|a učebnice
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|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
|
|a Grow, Jean
|7 utb2011623981
|4 aut
|
| 700 |
1 |
|
|a Augustine, Dan
|4 aut
|
| 700 |
1 |
|
|a Jenkins, Joanna L.
|4 aut
|
| 910 |
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