Advertising creative : strategy, copy, and design

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Bibliographic Details
Main Authors Altstiel, Tom (Author), Grow, Jean (Author), Augustine, Dan (Author), Jenkins, Joanna L. (Author)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : Sage : [2023]
EditionSixth edition
Subjects
reklama a propagace
reklamní strategie
advertising
advertising strategy
učebnice
textbooks
ISBN978-1-0718-4665-0
Physical Descriptionxxvi, 358 stran : barevné ilustrace, portréty ; 28 cm

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TOC from ObalkyKnih.cz
More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-0718-4665-0
Physical Description:xxvi, 358 stran : barevné ilustrace, portréty ; 28 cm

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