|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
116115 |
| 003 |
CZ ZlUTB |
| 005 |
20260814103534.0 |
| 007 |
ta |
| 008 |
260814t20252025at a e p 001 0 eng d |
| 020 |
|
|
|a 978-0-357-92921-6
|q (brožováno)
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 044 |
|
|
|a at
|a bl
|a xxc
|a mx
|a si
|a xxk
|a xxu
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a (075)
|2 MRF
|
| 100 |
1 |
|
|a Lamb, Charles W.,
|d 1944-
|7 mzk2010578679
|4 aut
|
| 245 |
1 |
0 |
|a MKTG¹⁴ :
|b principles of marketing /
|c Charles W. Lamb, Joe F. Hair, Carl McDaniel
|
| 246 |
2 |
|
|a MKTG 14
|
| 250 |
|
|
|a 14th edition
|
| 264 |
|
1 |
|a Australia ;
|a Brazil ;
|a Canada ;
|a Mexico ;
|a Singapore ;
|a United Kingdom ;
|a United States :
|b Cengage,
|c [2025]
|
| 264 |
|
4 |
|c ©2025
|
| 300 |
|
|
|a vii, 403 stran :
|b barevné ilustrace ;
|c 28 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
|
|a Hair, Joseph F.,
|d 1944-
|7 utb2018982751
|4 aut
|
| 700 |
1 |
|
|a McDaniel, Carl D.,
|d 1942-
|7 vse2008485563
|4 aut
|
| 710 |
2 |
|
|a Gale (firma)
|7 ko2011403020
|4 pbl
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138LAMBCHW
|7 0
|9 192257
|a UTBZL
|b UTBZL
|c 005
|d 2026-08-14
|l 0
|o 339.138/LAMB,CH.,W.
|p 420010202616
|r 2026-08-14 10:34:05
|v 1085.00
|w 2026-08-14
|x N:nákup
|y 01
|
| 992 |
|
|
|a BK
|b SKNEW
|
| 999 |
|
|
|c 116115
|d 116115
|
