rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing management
  name:
    name part: Chernev, Alexander
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2025
    edition: Eleventh edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: vi, 306 stran : ilustrace ; 24 cm
  target audience: adult
  note: Alexander Chernev
  note: Obsahuje bibliografické odkazy
  subject:
    topic: marketingový management
  subject:
    topic: strategický marketing
  subject:
    topic: marketing management
  subject:
    topic: strategic marketing
  classification: 658.8:005
  classification: 658.8:005.21
  classification: (075)
  identifier: 978-1-936572-89-2
  record info:
    record content source: ZLD002
    record creation date: 260724
    record change date: 20260730094655.0
    record identifier: 116043
    language of cataloging:
      language term: cze