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260724s2025 xxua e p 000 0 eng d |
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|a Chernev, Alexander
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|a Strategic marketing management /
|c Alexander Chernev
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| 250 |
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|a Eleventh edition
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| 264 |
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1 |
|a Chicago :
|b Cerebellum Press,
|c 2025
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| 300 |
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|a vi, 306 stran :
|b ilustrace ;
|c 24 cm
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|a marketingový management
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|a strategický marketing
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|a marketing management
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