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|a Strategic innovative marketing :
|b 6th IC-SIM, Pafos, Cyprus 2017 /
|c Damianos P. Sakas, Dimitrios K. Nasiopoulos, editors
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|a Cham :
|b Springer,
|c [2019]
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|c ©2019
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|a xvi, 275 stran :
|b ilustrace, portréty ;
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|a Sakas, Damianos P.
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|a Nasiopoulos, Dimitrios K.
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|a International Conference on Strategic Innovative Marketing
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