Strategic innovative marketing : 6th IC-SIM, Pafos, Cyprus 2017

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Bibliographic Details
Corporate Author International Conference on Strategic Innovative Marketing
Other Authors Sakas, Damianos P. (Editor), Nasiopoulos, Dimitrios K. (Editor)
Format Book
LanguageEnglish
Published Cham : Springer, [2019]
SeriesSpringer proceedings in business and economics
Subjects
strategický marketing
marketing inovací
strategic marketing
innovation marketing
sborníky konferencí
proceedings of conferences
ISBN978-3-030-16098-2
Physical Descriptionxvi, 275 stran : ilustrace, portréty ; 24 cm

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Bibliography:Obsahuje bibliografie a bibliografické odkazy
ISBN:978-3-030-16098-2
Physical Description:xvi, 275 stran : ilustrace, portréty ; 24 cm

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