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|a Zeithaml, Valarie A.
|7 utb2011635398
|4 aut
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm /
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
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| 250 |
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|a Eighth edition
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| 264 |
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1 |
|a New York :
|b McGraw-Hill,
|c [2024]
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| 264 |
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4 |
|c ©2024
|
| 300 |
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|a xxvi, 531 stran :
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|a marketing
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|a customer services
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