Political marketing : principles and applications - Lees-Marshment, Jennifer; Conley, Brian; Elder, Edward; Pettitt, Robin T.; Raynauld, Vincent, 1982-; Turcotte, André (Routledge, Taylor & Francis Group, 2019)
Keywords: politický marketing; politická kampaň; marketingová komunikace; politická komunikace; political marketing; political campaigns; communication in marketing; communication in politics; případové studie; učebnice vysokých škol; case studies; textbooks (higher)