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|a 32
|x Politika
|2 Konspekt
|9 15
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| 072 |
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|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
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|a (078.7)
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| 100 |
1 |
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|a Lees-Marshment, Jennifer
|7 uk2008347682
|4 aut
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| 245 |
1 |
0 |
|a Political marketing :
|b principles and applications /
|c Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte
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| 250 |
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|a Third edition
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| 264 |
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1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2019
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| 300 |
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|a xviii, 266 stran ;
|c 25 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 504 |
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|a Obsahuje bibliografie a rejstřík
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| 650 |
0 |
7 |
|a politický marketing
|7 ph337764
|2 czenas
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| 650 |
0 |
7 |
|a politická kampaň
|7 ph297032
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a politická komunikace
|7 ph136837
|2 czenas
|
| 650 |
0 |
9 |
|a political marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a political campaigns
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in politics
|2 eczenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
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7 |
|a učebnice vysokých škol
|7 fd133772
|2 czenas
|
| 655 |
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9 |
|a case studies
|2 eczenas
|
| 655 |
|
9 |
|a textbooks (higher)
|2 eczenas
|
| 700 |
1 |
|
|a Conley, Brian
|4 aut
|
| 700 |
1 |
|
|a Elder, Edward
|4 aut
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| 700 |
1 |
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|a Pettitt, Robin T.
|7 mub20201097239
|4 aut
|
| 700 |
1 |
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|a Raynauld, Vincent,
|d 1982-
|7 xx0252766
|4 aut
|
| 700 |
1 |
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|a Turcotte, André
|4 aut
|
| 710 |
2 |
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|a Routledge (firma)
|7 xx0342426
|4 pbl
|
| 710 |
2 |
|
|a Taylor & Francis
|7 kn20091109006
|4 pbl
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