Political marketing : principles and applications

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Bibliographic Details
Main Authors Lees-Marshment, Jennifer (Author), Conley, Brian (Author), Elder, Edward (Author), Pettitt, Robin T. (Author), Raynauld, Vincent, 1982- (Author), Turcotte, André (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, Taylor & Francis Group, 2019
EditionThird edition
Subjects
politický marketing
politická kampaň
marketingová komunikace
politická komunikace
political marketing
political campaigns
communication in marketing
communication in politics
případové studie
učebnice vysokých škol
case studies
textbooks (higher)
ISBN978-0-8153-5322-5
Physical Descriptionxviii, 266 stran ; 25 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-0-8153-5322-5
Physical Description:xviii, 266 stran ; 25 cm

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