Advertising & IMC : principles & practice - Moriarty, Sandra E. 1943-; Mitchell, Nancy; Wood, Charles; Wells, William (Pearson, 2019)
"Global edition"--Titulní strana
Terminologický slovník
Keywords: reklama a propagace; marketingová komunikace; advertising; communication in marketing; integrated marketing communications; učebnice vysokých škol; textbooks (higher)