Strategic tourism planning for communities : restructuring and rebranding

• Other Authors: Sharma, Anukrati (Editor), Arora, Shruti (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Series: Building the future of tourism
• Subjects: Tourism.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781835490150; 9781835490174; 9781835490167
• DOI: 10.1108/9781835490150
• Physical Description: 1 online zdroj (288 stran)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, authors Shruti Arora and Anukrati Sharma explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision. Unveiling the potential of tourism as a catalyst for economic prosperity, numerous communities view it as a promising avenue to enhance their standard of living. With evidence showcasing its wealth-generating capabilities, these communities place unwavering faith in tourism's ability to uplift their societies. Strategic Tourism Planning for Communities: Restructuring and Rebranding offers fresh insights and knowledge for students and researchers alike. Drawing on examples from around the world, this is a must-read for anyone passionate about the growth and development of regions through the lens of tourism.