rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Designing brand identity
    sub title: a comprehensive guide to the world of brands and branding
  name:
    name part: Wheeler, Alina
    name part: 1948-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Meyerson, Rob
    role:
      role term: aut
  name:
    name part: John Wiley & Sons
    role:
      role term: pbl
  type of resource: text
  genre: handbook
  genre: příručky
  genre: případové studie
  genre: handbooks and manuals
  genre: case studies
  origin info:
    place:
      place term: xxu
    date issued: 2024
    copyright date: 2024
    edition: Sixth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xiii, 332 stran : barevné ilustrace ; 28 cm
  target audience: adult
  note: Alina Wheeler, Rob Meyerson
  note: Obsahuje rejstřík
  subject:
    topic: řízení značky
  subject:
    topic: obchodní značky
  subject:
    topic: identita organizace
  subject:
    topic: image organizace
  subject:
    topic: grafický design
  subject:
    topic: brand management
  subject:
    topic: brand name products
  subject:
    topic: corporate identity
  subject:
    topic: corporate image
  subject:
    topic: graphic design
  classification: 005:658.626
  classification: 658.626
  classification: 005.336
  classification: 005.336.6
  classification: 766:655
  classification: (035)
  classification: (078.7)
  identifier: 978-1-119-98481-8
  record info:
    record content source: ZLD002
    record creation date: 260622
    record change date: 20260701093312.0
    record identifier: 115852
    language of cataloging:
      language term: cze