Consumer behavior : buying, having, and being

• Main Authors: Solomon, Michael R., 1956- (Author), Russell, Cristel Antonia (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2024]
• Edition: Fourteenth edition
• Subjects: spotřebitelské chování; sociologie spotřeby; consumer behavior; sociology of consumption; učebnice; případové studie; textbooks; case studies
• ISBN: 978-1-292-45234-0 1-292-45234-X
• Physical Description: 541 stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník