rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising by design
    sub title: generating and designing creative ideas across media
  name:
    name part: Landa, Robin
    name part: 1954-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: John Wiley & Sons
    role:
      role term: pbl
  type of resource: text
  genre: handbook
  genre: příručky
  genre: případové studie
  genre: rozhovory
  genre: handbooks and manuals
  genre: case studies
  genre: interviews
  origin info:
    place:
      place term: xxu
    date issued: 2022
    copyright date: 2022
    edition: 4th edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xii, 273 stran : barevné ilustrace ; 28 cm
  target audience: adult
  note: Robin Landa
  note: Terminologický slovník
  note: Obsahuje rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní strategie
  subject:
    topic: grafický design
  subject:
    topic: advertising
  subject:
    topic: advertising strategy
  subject:
    topic: graphic design
  classification: 659.1
  classification: 659.113
  classification: 766:655
  classification: (035)
  classification: (078.7)
  classification: (047.53)
  identifier: 978-1-119-69149-5
  record info:
    record content source: ZLD002
    record creation date: 260622
    record change date: 20260701093312.0
    record identifier: 115846
    language of cataloging:
      language term: cze