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115846 |
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CZ ZlUTB |
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20260622091228.0 |
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ta |
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260622t20222022xxua e f 001 0 eng d |
| 020 |
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|a 978-1-119-69149-5
|q (brožováno)
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| 040 |
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|a ZLD002
|b cze
|e rda
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 659.113
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|a 766:655
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| 080 |
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|a (047.53)
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| 100 |
1 |
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|a Landa, Robin,
|d 1954-
|7 utb2010568319
|4 aut
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| 245 |
1 |
0 |
|a Advertising by design :
|b generating and designing creative ideas across media /
|c Robin Landa
|
| 250 |
|
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|a 4th edition
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| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2022]
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| 264 |
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4 |
|c ©2022
|
| 300 |
|
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|a xii, 273 stran :
|b barevné ilustrace ;
|c 28 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
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|a Terminologický slovník
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| 500 |
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|a Obsahuje rejstřík
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
7 |
|a grafický design
|7 ph116550
|2 czenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
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| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
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| 650 |
0 |
9 |
|a graphic design
|2 eczenas
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| 655 |
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7 |
|a příručky
|7 fd133209
|2 czenas
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| 655 |
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7 |
|a případové studie
|7 fd133208
|2 czenas
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| 655 |
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7 |
|a rozhovory
|7 fd133303
|2 czenas
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| 655 |
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9 |
|a handbooks and manuals
|2 eczenas
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| 655 |
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9 |
|a case studies
|2 eczenas
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| 655 |
|
9 |
|a interviews
|2 eczenas
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| 710 |
2 |
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|a John Wiley & Sons
|7 ko2004229870
|4 pbl
|
| 910 |
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|a ZLD002
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| 942 |
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|d 2026-06-22
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|r 2026-06-22 09:13:02
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