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260622s2024 xxua e p 001 0 eng d |
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|a 978-0-367-45641-2
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|x Řízení a správa podniku
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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Feroz, A. Karim
|4 aut
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0 |
|a Digital analytics for marketing /
|c A. Karim Feroz, Gohar F. Khan, and Marshall Sponder
|
| 250 |
|
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|a Second edition
|
| 264 |
|
1 |
|a New York ;
|a London :
|b Routledge, Taylor & Francis Group,
|c 2024
|
| 300 |
|
|
|a xii, 307 stran :
|b ilustrace ;
|c 26 cm
|
| 336 |
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|a text
|b txt
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|a Mastering business analytics
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|a Obsahuje bibliografické odkazy a rejstřík
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|a internetový marketing
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|a marketingový výzkum
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|a sociální média
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|a internetové sociální sítě
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| 650 |
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|a webová analytika
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| 650 |
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|a analýza dat
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| 650 |
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|a Internet marketing
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| 650 |
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9 |
|a marketing research
|2 eczenas
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| 650 |
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|a social media
|2 eczenas
|
| 650 |
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9 |
|a Internet social networks
|2 eczenas
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| 650 |
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|a web analytics
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| 650 |
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|a data analysis
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| 655 |
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|a textbooks
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|a Khan, Gohar F.
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|a Sponder, Marshall
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