rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Global marketing
  name:
    name part: Green, Mark C.
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Keegan, Warren J.
    name part: 1936-2014
    role:
      role term: aut
  name:
    name part: Pearson Education, Inc
    role:
      role term: pbl
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxk
    date issued: 2026
    copyright date: 2026
    edition: Global edition
    edition: Eleventh edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 639 stran : ilustrace ; 28 cm
  target audience: adult
  note: Mark C. Green, Warren J. Keegan
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstříky
  subject:
    topic: marketing
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketingový management
  subject:
    topic: mezinárodní marketing
  subject:
    topic: globální změny
  subject:
    topic: strategický marketing
  subject:
    topic: marketing
  subject:
    topic: marketing research
  subject:
    topic: marketing management
  subject:
    topic: international marketing
  subject:
    topic: global changes
  subject:
    topic: strategic marketing
  classification: 658.8
  classification: 339.138
  classification: 658.8:005.52
  classification: 658.8:005
  classification: 658.8-027.543
  classification: 316.42
  classification: 658.8:005.21
  classification: (075)
  identifier: 1-292-48271-0
  identifier: 978-1-292-48271-2
  record info:
    record content source: ZLD002
    record creation date: 260619
    record change date: 20260701093312.0
    record identifier: 115838
    language of cataloging:
      language term: cze