Digital product management : strategic planning and market opportunity

"This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing envir...

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Bibliographic Details
Main Author Kee, Lee Boon (Author)
Format Electronic eBook
LanguageEnglish
Published Boca Raton, FL : CRC Press, 2025.
EditionFirst edition.
Subjects
Product management.
Computer software > Marketing.
Computer software > Development > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003484295
9781040328736
9781040328712
9781032776712
9781032776705
Physical Description1 online zdroj

Cover

Table of Contents:
  • Digital product management overview
  • Digital transformation and market dynamics
  • Managing expectations and stakeholder dynamics
  • Lessons from market successes and challenges
  • Product team model
  • The digital product manager
  • Digital product management framework
  • Defining a product strategy
  • Exploring market dynamics
  • Navigating market opportunities
  • Building a business case
  • Developing a product positioning
  • Selecting pricing and packaging strategies
  • Crafting a go-to-market strategy
  • The art of product planning
  • Managing product requirements and lifecycles
  • Bridging strategy with execution.

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