Navigating the metaverse : a guide to limitless possibilities in a WEB 3.0 world

"The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse b...

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Bibliographic Details
Main Authors Hackl, Cathy (Author), Lueth, Dirk (Author), Bartolo, Tommaso Di (Author)
Format Electronic eBook
LanguageEnglish
Published Hoboken, New Jersey : Wiley, [2022]
Subjects
Electronic commerce.
Digital currency.
Cryptocurrencies.
Shared virtual environments > Economic aspects.
Augmented reality > Economic aspects.
Virtual reality > Economic aspects.
Economic development > Technological innovations.
Information technology > Economic aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781119899006
9781119899013
9781119898993
Physical Description1 online zdroj

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Table of Contents:
  • A primer on the metaverse
  • What is the metaverse economy?
  • Building a business case for the metaverse
  • Meet the metaverse consumers
  • New business opportunities in the metaverse
  • Key segments of NFT commercialization
  • NFT deep dive
  • Putting together an action plan
  • Perspectives on tomorrow's metaverse.

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