Developing successful global strategies for marketing luxury brands - Mosca, Fabrizio; Casalegno, Cecilia, 1979-; Gallo-Martinez, Rosalia, 1964- (Business Science Reference, an imprint of IGI Global, 2021)
Keywords: marketing; řízení značky; luxusní zboží; brand management; luxuries; elektronické knihy; sborníky; electronic books; papers of several authors