Developing successful global strategies for marketing luxury brands
Saved in:
| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hershey, PA :
Business Science Reference, an imprint of IGI Global,
[2021]
|
| Series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781799858836 9781799858843 9781799858829 9781799868576 |
| Physical Description | 1 online zdroj (xxiii, 351 stran) : ilustrace. |
Cover
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| 245 | 0 | 0 | |a Developing successful global strategies for marketing luxury brands / |c Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. |
| 264 | 1 | |a Hershey, PA : |b Business Science Reference, an imprint of IGI Global, |c [2021] | |
| 300 | |a 1 online zdroj (xxiii, 351 stran) : |b ilustrace. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
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| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on March 17, 2021). | ||
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a luxusní zboží |7 ph241125 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a luxuries |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Mosca, Fabrizio, |e editor. | |
| 700 | 1 | |a Casalegno, Cecilia, |d 1979- |e editor. | |
| 700 | 1 | |a Gallo-Martinez, Rosalia, |d 1964- |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Developing successful global strategies for marketing luxury brands |d Hershey, PA : Business Science Reference, [2021] |z 9781799858829 |w (DLC) 2020048962 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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