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| LEADER |
00000nam a2200000 i 4500 |
| 001 |
115473 |
| 003 |
CZ-ZlUTB |
| 005 |
20260429082904.0 |
| 007 |
ta |
| 008 |
171013s2017 xr a f 000 0 slo |
| 015 |
|
|
|a cnb002941391
|
| 020 |
|
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|a 978-80-87800-37-9
|q (brožováno)
|
| 040 |
|
|
|a ABA001
|b cze
|d BOA001
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1:364
|2 MRF
|
| 080 |
|
|
|a 929-058.1
|2 MRF
|
| 080 |
|
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|a 316.346.32-053.6
|2 MRF
|
| 080 |
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|
|a 316.614
|2 MRF
|
| 080 |
|
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|a (048.8:082)
|2 MRF
|
| 100 |
1 |
|
|a Bulanda, Ivana
|4 aut
|
| 245 |
1 |
0 |
|a Celebrity v sociálnej reklame.
|n II.,
|p (Socializácia, vzory a transakčná analýza) /
|c Ivana Bulanda a kol.
|
| 246 |
3 |
0 |
|a Socializácia, vzory a transakčná analýza
|
| 264 |
|
1 |
|a [Bašť] :
|b Verbum Praha,
|c 2017
|
| 300 |
|
|
|a 75 stran :
|b ilustrace ;
|c 21 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a 150 výtisků
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 650 |
0 |
7 |
|a sociální reklama
|7 ph830956
|2 czenas
|
| 650 |
0 |
7 |
|a osobnosti
|7 ph115615
|2 czenas
|
| 650 |
0 |
7 |
|a mládež
|7 ph115333
|2 czenas
|
| 650 |
0 |
7 |
|a socializace
|7 ph137463
|2 czenas
|
| 650 |
0 |
9 |
|a social advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a celebrities
|2 eczenas
|
| 650 |
0 |
9 |
|a youth
|2 eczenas
|
| 650 |
0 |
9 |
|a socialization
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 952 |
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|0 0
|1 0
|4 0
|5 0
|6 659BULANDAI
|7 0
|8 BOOK
|9 190719
|a UTBZL
|b UTBZL
|c 006
|d 2026-04-09
|l 0
|o 659/BULANDA,I.
|p 420010201954
|r 2026-04-09 13:58:04
|v 149.00
|w 2026-04-09
|x N: dar
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