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20260318123812.0 |
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260318t20242024xxua e p 001 0 eng d |
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|a 978-1-266-09060-8
|q (brožováno)
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|a ZLD002
|b cze
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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|9 22
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| 100 |
1 |
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|a Belch, George E.
|q (George Edward),
|d 1951-
|7 utb2012701054
|4 aut
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective /
|c George E. Belch & Michael A. Belch
|
| 250 |
|
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|a 13e
|
| 264 |
|
1 |
|a New York, NY :
|b McGraw-Hill,
|c [2024]
|
| 264 |
|
4 |
|c ©2024
|
| 300 |
|
|
|a xxxi, 759 stran, 71 různě číslovaných stran :
|b barevné ilustrace ;
|c 28 cm
|
| 336 |
|
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|a text
|b txt
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
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|a Terminologický slovník
|
| 500 |
|
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|a "This international student edition is for use outside of the U.S."--Obálka
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstříky
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
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7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
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9 |
|a advertising
|2 eczenas
|
| 650 |
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9 |
|a communication in marketing
|2 eczenas
|
| 655 |
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7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
|
|a Belch, Michael A.
|7 utb2012701063
|4 aut
|
| 710 |
2 |
|
|a McGraw-Hill
|4 pbl
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| 910 |
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|a ZLD002
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| 942 |
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|d 2026-03-18
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