Advertising and promotion : an integrated marketing communications perspective

• Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
• Format: Book
• Language: English
• Published: New York, NY : McGraw-Hill, [2024]
• Edition: 13e
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; učebnice; textbooks
• ISBN: 978-1-266-09060-8
• Physical Description: xxxi, 759 stran, 71 různě číslovaných stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník; "This international student edition is for use outside of the U.S."--Obálka