rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing fashion
    sub title: strategy, branding and promotion
  name:
    name part: Posner, Harriet
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Laurence King Publishing
    role:
      role term: pbl
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxk
    date issued: 2024
    edition: Third edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 288 stran : ilustrace (převážně barevné) ; 26 cm
  target audience: adult
  note: Harriet Posner
  subject:
    topic: marketing
  subject:
    topic: obchodní značky
  subject:
    topic: móda
  subject:
    topic: odívání
  subject:
    topic: reklama a propagace
  subject:
    topic: marketing
  subject:
    topic: brand name products
  subject:
    topic: fashion
  subject:
    topic: clothing
  subject:
    topic: advertising
  subject:
    topic: marketing módy
  classification: 339.138
  classification: 658.8
  classification: 658.626
  classification: 391
  classification: 646.4/.5
  classification: 659
  classification: (035)
  identifier: 978-1-52942-032-6
  record info:
    record content source: ZLD002
    record creation date: 260318
    record change date: 20260402100921.0
    record identifier: 115378
    language of cataloging:
      language term: cze