The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author Katz, Helen E. (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2025
EditionNinth edition
Subjects
ISBN978-1-032-67136-9 978-1-03-267136-9
Physical Descriptionxviii, 219 stran : ilustrace ; 23 cm

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ISBN:978-1-032-67136-9 978-1-03-267136-9
Physical Description:xviii, 219 stran : ilustrace ; 23 cm