What the fundraising : embracing and enabling the people behind the purpose

Improve your nonprofit's efficiency and long-term success by building aligned partnerships In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising cha...

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Bibliographic Details
Main Author Erickson, Mallory (Author)
Format Electronic eBook
LanguageEnglish
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2025]
Subjects
Fund raisers (Persons)
Nonprofit organizations.
Fund raising.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781394308392
9781394213917
9781394213900
9781394213856
Physical Description1 online zdroj

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Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Introduction
  • Making the Ask
  • What the Fundraising
  • Who You Are and Why We're Here
  • Fundraisers
  • Sector Leaders
  • The First Step Forward
  • Alignment Fundraising
  • What Is Possible with Alignment Fundraising
  • Inside What the Fundraising
  • Acknowledging Underlying Systemic Issues
  • Case Studies and Research
  • Part I The Problem
  • Chapter 1 A Critical Tipping Point
  • Giving in the Gilded Age
  • Taxes and Nonprofits
  • Systemic Inequities: Then and Now
  • The Decline in Giving
  • The Staffing Crisis
  • They Aren't Separate Problems
  • Chapter 2 Show Me the Money (But Don't Talk About It)
  • Unpacking Scarcity Mindset
  • Scarcity Myth 1: There Is Never Enough Money
  • Scarcity Myth 2: We Must Compete for Resources
  • Scarcity Myth 3: We Should Operate with Minimal Overhead
  • The Impact of Scarcity Mindset on Funder Relationships
  • Transactional Fundraising
  • The Road to Transactional Fundraising
  • Moving Beyond Transactional Fundraising
  • Case Study: Ben Houghton
  • Chapter 3 This Job Feels Awful
  • From Discomfort to Burnout
  • What Causes Discomfort?
  • Types of Stress and Chronic Stress
  • Reaching Burnout
  • Elements of Fundraising That Lead to Burnout
  • Pressure
  • Power Dynamics
  • Uncertainty
  • Rejection
  • Isolation
  • Stigma About Fundraising
  • The Body's Response to Transactional Fundraising
  • Fundraising and the Nervous System
  • A Recipe for Bad Fundraising
  • Part II The Solution
  • Chapter 4 Creating Inner Alignment
  • What Is Alignment?
  • Coaching to Overcome Fundraising Resistance
  • The Cognitive Loop
  • Energy in Action
  • The 7 Levels of Energy
  • Energy Level 1: Victim
  • Energy Level 2: Antagonist
  • Energy Level 3: Rationalizer
  • Energy Level 4: Helper
  • Energy Level 5: Collaborator
  • Energy Level 6: Connector
  • Energy Level 7: Creator.
  • Increasing Your Anabolic Energy
  • Limiting Beliefs
  • Interpretations
  • Assumptions
  • Gremlins
  • Strategies to Stop the Spiral
  • Chapter 5 Alignment Fundraising Strategy
  • The Layers of Alignment Fundraising
  • Case Study: Hilary Wolkan
  • Alignment Fundraising in Practice
  • Understanding Your Funders
  • Mapping Alignment
  • You and Your Organization Have So Much Value (Beyond What You Think)
  • Your Inventory of Assets
  • Matching Funders and Assets
  • Not All Money Is Created Equal
  • Chapter 6 Building Connected Relationships
  • Trust in Nonprofits
  • Building Real Relationships
  • Authenticity and Vulnerability
  • Honesty and Dealing with Conflict Productively
  • Connection in Practice
  • Effective Engagement
  • Reaching Out to Aligned Prospects
  • The Myth of Donor Fatigue
  • Preparing for Funder Meetings
  • Making the Offer
  • The Funder Says Yes, Now What?
  • Actions That Break Trust and Connection
  • You Won't Be for Everyone
  • Discussing Overhead
  • Letting Go
  • When It All Aligns
  • Conclusion
  • Acknowledgments
  • References
  • About the Author
  • Index
  • EULA.

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