Marketing strategy for museums : a practical guide
"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting e...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Routledge,
2023.
|
| Series | Routledge guides to practice in museums, galleries and heritage.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003309147 9781000999174 9781000999181 9781032313177 9781032313153 |
| Physical Description | 1 online zdroj (xi, 216 stran) : ilustrace. |
Cover
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| 020 | |a 9781003309147 |q (electronic book) | ||
| 020 | |a 9781000999174 |q (electronic book) | ||
| 020 | |a 9781000999181 |q (electronic book) | ||
| 020 | |z 9781032313177 |q (hardcover) | ||
| 020 | |z 9781032313153 |q (paperback) | ||
| 024 | 7 | |a 10.4324/9781003309147 |2 doi | |
| 035 | |a (OCoLC)1389615411 | ||
| 042 | |a pcc | ||
| 100 | 1 | |a Lister, Christina, |e author. | |
| 245 | 1 | 0 | |a Marketing strategy for museums : |b a practical guide / |c Christina Lister. |
| 264 | 1 | |a London : |b Routledge, |c 2023. | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online zdroj (xi, 216 stran) : |b ilustrace. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge guides to practice in museums, galleries and heritage | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 505 | 2 | |a Marketing as a bridge -- Marketing strategy in practice -- Deeper dives. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences--both existing and new--and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum's marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on December 12, 2023). | ||
| 650 | 0 | |a Museums |x Marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Lister, Christina. |t Marketing strategy for museums |d Abingdon, Oxon ; New York, NY : Routledge, 2024 |z 9781032313177 |w (DLC) 2023029510 |
| 830 | 0 | |a Routledge guides to practice in museums, galleries and heritage. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003309147 |
| 992 | |c EBOOK-TN |c TAYLOR | ||
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| 999 | |c 115166 |d 115166 | ||