Lifestyle entrepreneurship in tourism : innovations, sustainability, and marketing practices

This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understandin...

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Bibliographic Details
Main Author Dias, Álvaro, 1971- (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer, [2025]
SeriesSpringerBriefs in business.
Subjects
Tourism.
Tourism > Social aspects.
Entrepreneurship.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783031893919
9783031893902
ISSN2191-5490
Physical Description1 online zdroj (xi, 101 stran) : ilustrace.

Cover

Table of Contents:
  • -- 1. introduction.
  • 2. Who are lifestyle entrepreneurs in tourism?.
  • 3. The spark of innovation.
  • 4. Real sustainability.
  • 5. Marketing and promotion.
  • 6. Navigating troubled times.

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