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m o d |
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260129s2025 xr a fo 001 0 cze d |
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|a 978-80-7678-383-6
|q (online ;
|q pdf)
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7 |
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|a 10.7441/978-80-7678-383-6
|2 doi
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|x Životní prostředí a jeho ochrana
|2 Konspekt
|9 2
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|a 502.173:005.936.43
|2 MRF
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|a (437.3)
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|a (0.034.2:08)
|2 MRF
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| 100 |
1 |
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|a Staňková, Pavla,
|d 1972-
|7 mzk2002106300
|4 aut
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| 245 |
1 |
0 |
|a Marketingová komunikace udržitelnosti ke generaci Z v kontextu udržitelného designu /
|c Pavla Staňková, Radim Bačuvčík, Petra Benyahya, Michal Stránský, Helena Maňasová Hradská
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| 250 |
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|a První, vydáno elektronicky
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| 264 |
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1 |
|a [Zlín] :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2025
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| 300 |
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|a 1 online zdroj (206 stran) :
|b barevné ilustrace
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| 336 |
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|a text
|b txt
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| 337 |
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|a počítač
|b c
|2 rdamedia
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| 338 |
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|a online zdroj
|b cr
|2 rdacarrier
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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| 546 |
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|a České a anglické resumé
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| 650 |
0 |
7 |
|a ekodesign
|7 ph191225
|2 czenas
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| 650 |
0 |
7 |
|a ekologické výrobky
|7 ph114417
|2 czenas
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
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7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
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| 650 |
0 |
7 |
|a generace Z
|7 ph1017164
|2 czenas
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| 650 |
0 |
7 |
|a univerzity
|7 ph126937
|z Česko
|2 czenas
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| 650 |
0 |
9 |
|a ecodesign
|2 eczenas
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| 650 |
0 |
9 |
|a green products
|2 eczenas
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| 650 |
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9 |
|a communication in marketing
|2 eczenas
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| 650 |
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|a consumer behavior
|2 eczenas
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| 650 |
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9 |
|a generation Z
|2 eczenas
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| 650 |
0 |
9 |
|a universities
|z Czechia
|2 eczenas
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| 655 |
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7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
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| 655 |
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7 |
|a elektronické knihy
|7 fd186907
|2 czenas
|
| 655 |
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9 |
|a collective monographs
|2 eczenas
|
| 655 |
|
9 |
|a electronic books
|2 eczenas
|
| 700 |
1 |
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|a Bačuvčík, Radim,
|d 1975-
|7 mzk2005306721
|4 aut
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| 700 |
1 |
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|a Benyahya, Petra
|4 aut
|
| 700 |
1 |
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|a Stránský, Michal
|4 aut
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| 700 |
1 |
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|a Maňasová Hradská, Helena
|7 ola2006345447
|4 aut
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| 856 |
4 |
1 |
|u https://digilib.k.utb.cz/handle/10563/59072
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|2 udc
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| 992 |
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|a BK
|b SK
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| 999 |
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|c 114969
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