Storytelling in marketing and brand communications
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Series | Routledge studies in marketing
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032689548 9781040094594 9781040094525 9781032689425 9781032689487 |
| Physical Description | 1 online zdroj. |
Cover
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| 650 | 0 | 7 | |a storytelling (metoda) |7 ph1170958 |2 czenas |
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| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a storytelling |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
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