Luxury fashion marketing and branding : a strategic approach
"Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologie...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Series | Mastering fashion management
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003264811 9781040100929 9781040100899 9781032207070 9781032206882 |
| Physical Description | 1 online zdroj. |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 114893 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20260123144334.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 240601s2024 enk ob 001 0 eng | ||
| 040 | |a OCoLC-P |b eng |e rda |c OCoLC-P | ||
| 020 | |a 9781003264811 |q (ebk) | ||
| 020 | |a 9781040100929 |q (electronic bk. : EPUB) | ||
| 020 | |a 9781040100899 |q (electronic bk. : PDF) | ||
| 020 | |z 9781032207070 |q (hbk) | ||
| 020 | |z 9781032206882 |q (pbk) | ||
| 024 | 7 | |a 10.4324/9781003264811 |2 doi | |
| 035 | |a (OCoLC)1440773252 | ||
| 035 | |a (OCoLC-P)1440773252 | ||
| 100 | 1 | |a Dallabona, Alice, |e author. | |
| 245 | 1 | 0 | |a Luxury fashion marketing and branding : |b a strategic approach / |c Alice Dallabona. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2024. | |
| 300 | |a 1 online zdroj. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 0 | |a Mastering fashion management | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank"-- |c Provided by publisher. | ||
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003264811 |
| 992 | |c EBOOK-TN |c TAYLOR | ||
| 993 | |x NEPOSILAT |y EIZ | ||
| 999 | |c 114893 |d 114893 | ||