rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Transformative marketing
    sub title: combining new age technologies and human insights
  name:
    name part: Kumar, V.
    name part: 1957-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: aut
  type of resource: text
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: sz
    date issued: 2024
    copyright date: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxix, 379 stran : ilustrace (převážně barevné) ; 24 cm
  target audience: adult
  note: V. Kumar, Philip Kotler
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: internetový marketing
  subject:
    topic: umělá inteligence
  subject:
    topic: digitální technologie
  subject:
    topic: marketing
  subject:
    topic: Internet marketing
  subject:
    topic: artificial intelligence
  subject:
    topic: digital technologies
  classification: 339.138
  classification: 658.8:004.738.5
  classification: 004.8
  classification: 004-027.22
  classification: (048.8)
  related item:
    title info:
      title: Palgrave executive essentials
  identifier: 978-3-031-59636-0
  record info:
    record content source: ZLD002
    record creation date: 260106
    record change date: 20260130103230.0
    record identifier: 114609
    language of cataloging:
      language term: cze