AI in marketing : applications, insights, and analysis

• Other Authors: Walters, Hannah D. (Editor), Hammond, Rachel M. (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2025
• Edition: First published
• Subjects: marketing; umělá inteligence; marketingový audit; strategický marketing; artificial intelligence; marketing audits; strategic marketing; učebnice; textbooks
• ISBN: 978-1-03-274333-2 978-1-032-74333-2
• Physical Description: xxv, 328 stran : ilustrace ; 25 cm
• Item Description: Obsahuje QR kódy k rozšiřujícím materiálům