rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of marketing research
  name:
    name part: Hair, Joseph F.
    name part: 1944-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Ortinau, David J.
    name part: 1948-
    role:
      role term: aut
  name:
    name part: Harrison, Dana E.
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2024
    copyright date: 2024
    edition: Sixth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xx, 428 stran : ilustrace ; 25 cm
  target audience: adult
  note: Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison
  note: "This international student edition is for use outside of the U.S."--Obálka
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstříky
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketing research
  classification: 658.8:005.52
  classification: (075)
  identifier: 978-1-266-26150-3
  record info:
    record content source: ZLD002
    record creation date: 251210
    record change date: 20260130103227.0
    record identifier: 114485
    language of cataloging:
      language term: cze