Essentials of marketing research

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Bibliographic Details
Main Authors Hair, Joseph F., 1944- (Author), Ortinau, David J., 1948- (Author), Harrison, Dana E. (Author)
Format Book
LanguageEnglish
Published New York : McGraw Hill, [2024]
EditionSixth edition
Subjects
marketingový výzkum
marketing research
učebnice
textbooks
ISBN978-1-266-26150-3
Physical Descriptionxx, 428 stran : ilustrace ; 25 cm

Cover

TOC from ObalkyKnih.cz
More Information
Item Description:"This international student edition is for use outside of the U.S."--Obálka
Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:978-1-266-26150-3
Physical Description:xx, 428 stran : ilustrace ; 25 cm

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