rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: How brands grow
    part number: Part 2
    part name: including emerging markets, services, durables, B2B and luxury brands
  name:
    name part: Romaniuk, Jenni
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Sharp, Byron
    role:
      role term: aut
  type of resource: text
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: at
    date issued: 2022
    edition: Revised edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xiv, 239 : ilustrace ; 23 cm
  target audience: specialized
  note: Jenni Romaniuk, Bryon Sharp
  note: Obsahuje bibliografii
  subject:
    topic: marketingový management
  subject:
    topic: obchodní značky
  subject:
    topic: řízení značky
  subject:
    topic: marketing management
  subject:
    topic: brand name products
  subject:
    topic: brand management
  classification: 658.8:005
  classification: 658.626
  classification: 005:658.626
  classification: (048.8)
  identifier: 9780190330026
  record info:
    record content source: ZLD002
    record creation date: 251201
    record change date: 20260130103224.0
    record identifier: 114374
    language of cataloging:
      language term: cze