How brands grow. Part 2, including emerging markets, services, durables, B2B and luxury brands /

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Bibliographic Details
Main Authors Romaniuk, Jenni (Author), Sharp, Byron (Author)
Format Book
LanguageEnglish
Published Australia ; New Zealand : Oxford University Press, 2022
EditionRevised edition
Subjects
marketingový management
obchodní značky
řízení značky
marketing management
brand name products
brand management
monografie
monographs
ISBN9780190330026
Physical Descriptionxiv, 239 : ilustrace ; 23 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii
ISBN:9780190330026
Physical Description:xiv, 239 : ilustrace ; 23 cm

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